I know you know who is Dhinchak Pooja
This article is not for those who want to know who is Dhinchak Pooja. If you need to know about her please visit this page.
It's all business whether you hate her or love her you know her. Today in digital marketing it's all about your presence in the internet world. In my POV she is a smartest recent YouTuber in the YouTube community. I will talk about how she gained the popularity and more than that, the money she generated in short period of time. I am a computer engineer and I've worked in Digital Marketing aspect as well. Below you can find the actual strategy of the whole Dhinchak Pooja scam.
Let's talk about the facts:
1 She is not a teenager she is 23 years old.
2 The Audi car used in the Selfie Song is rented.
3 She is also selling her songs on iTunes with high popularity ratings and of course, you can buy her songs on Saavn 12 rupees.☺
4 Marketing strategy adding a search tag carryminati- a famous YouTuber.
5 YouTube video Catagory "Comedy".
6 Negative publicity which is a boom in today's world.
The popular music
Song lyrics are getting measurably less intelligent day by day every year this is a data provided below we can easily see the degrade status and frankly speaking in few years song lyrics would be so easy that even a 6 years old kid can sing along.
"A team from Spain analyzed music from a 55 year period, using an archive known as the Million Song Dataset, and found that songs have indeed become both louder and more homogenized in terms of chords and melodies."
When we are demanding a smarter entertainment we choose what we want to see and listen to and then settling down with dumb crap popular music because we are being brainwashed into liking songs that we would usually hate as a result of a simple trick of repeated exposure.
According to a researcher Familiarity Matters, studies show that our brain reward centers light up from hearing the same song over and over again. If these types of music are promoted it can cause a musical Stockholm syndrome by force-feeding this way people like Dhinchak Pooja can override our own personal taste and we eventually give in after all everyone else likes it so it must be good right?
These types of music are equivalent to junk food it's quick it's easy it's all around us and just like McDonald's the producers stuck with the same aloo tiki burger and french fries recipe because it is what people have been convinced to want to consume. Music is something we carry with us it is a soundtrack of our day it determines our emotions.
Musicians used to be interesting people and have actual personalities and that's where the authenticity of the music came from, now there are fewer musicians.
But now, none of it is real, none of it is authentic but still popular because an entire generation has had their brains rewired to think that a rotten McDonald's french fries taste like a premium homemade aloo fry.
I can talk about this for a whole day but I want my point of view delivered to the real people like you who read this article.
The Digital Marketing
Digital Marketing is the term most frequently used today, as we can see from these digital marketing definitions in Google Trends, so that is the term we focus on. The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time. The simplest form, digital marketing is defined in Dave Chaffey's book Digital Marketing: Strategy, Implementation, and Practice as simply:
“Achieving marketing objectives through applying digital technologies and media.”
Talking about Dhinchak Pooja, she is definitely getting her fame and money with a planned strategy. Every time people like me and you go to her YouTube video she gets additional views on her videos. We share that video, we comment on her video, we make a troll of her etc but in fact, people are very much frustrated with their own lives and they want someone or something to pour on. People these days are more into criticism and less into appreciation. As a matter of fact, good things spread very slow but worst things ignite like fire.
She claims to dispute on Youtube, it means each time people use her song or her video on their channel, she can claim her copyright and take the whole money whichever the other person has earned by using her music. There are hundreds of videos being published with her content and people are either roasting her or criticizing her or even talking about her hence we can imagine a whole lot of money she is generating a revenue even after not even involving into it. She has a good management team and producers who have studied the music market and based on probability they launched her.
Well, Dhinchak Pooja it's good to be famous and earn millions but in a right way because the right is always right my mom says so haha thank you, readers, for your patience but I have a lot more to say thank you so much.
Heres a takeaway: - If you compose a song, get your song analyzed and see if the song is really industry ready or not, by music x-ray which has a special artificial intelligence software S2O.
Here is the link ♩♪♫♬
Here is the link ♩♪♫♬
Dear Anurag;
ReplyDeleteYour Point of view on this matter seems quite logical and the reasons for the rise of Pooza was due to the policy she applied on the positive and negative reviews she got from the people. This article is justifiable and your perspective on this matter is a wonderful Point of view. -GRV
Thank you Gaurav, I would like to receive such comments in future as well and thanks for your support.
DeleteGreat work, Such unnecessary things rule over us. We are always promoting the unworthy things. Thank you for this article to take such an initiative to make people aware.
ReplyDeleteAppreciated.
Thank you so much for spreading good vibes. We are all marketers now consider a digital marketers and we ourselves don't know about it. We must spread good and quality content rather than a fake trending scam.
Delete